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The Monster's Origin

The Diabolical Creation of a Mad Winemaker

Jeff Booth, the evil genius behind Big Red Monster, has been making wine since 1975.

He has experience with many styles of wine in a variety of locations throughout California. He has made wine from the grapes of the Santa Cruz Mountains, the Central Coast, and Napa and Sonoma Counties.

He produced award-winning German-style Rieslings at Felton Empire Winery in the ’70s and was the first winemaker at Napa’s Pine Ridge Winery in 1980. He coordinated the 1984 red wine crush at Robert Mondavi Winery in Oakville. During his eight years at Conn Creek winery, Jeff worked closely with legendary winemaker and consultant Andre Tchelistcheff. During his tenure, Conn Creek wines won many gold medals and garnered critical acclaim from trade journals.

Jeff has worked with a variety of wines from fruity whites to ultra-premium Cabernets. He also has experience with premium fruit wines. He has worked at wineries in management and winemaking positions that range from 3,000 case production per year to 8-million case production per year.

From 1996 through 1999, Jeff was brand winemaker for “Expressions,” a 6,000 case line of premium wines for Glen Ellen Winery. The Expressions wines won more gold medals than all other wines in the UDV/Diageo portfolio combined. This included BV and Sterling wineries.